Operational Engineering
Too many priorities.
Not enough throughput.
We embed inside your startup, find the bottleneck, and fix it. Side by side with your team. Every engagement ends with documented systems your team owns forever.
First conversation is free · No retainers · Outcome-based pricing
What makes us different
Strategy is useless
without implementation.
Most advisory ends with a deck. We start where the deck ends.
Recommendations that live in a document.
We implement alongside you. Nothing handed off cold.
Discovery phases that last months.
We identify the bottleneck in the first session.
Advice from someone who hasn't been inside a startup.
We've operated under real constraints, with real P&L, at real scale.
Solutions your team has to figure out alone.
We work inside your operation, not above it.
Retainers that keep going regardless of results.
We leave when the problem is solved. Outcome-based pricing.
Proven results
Real numbers from real operations. Not projections.
−75%
Onboarding time
Rappi · 2 months to 2 weeks
−99%
Payment processing time
Rappi · 4 hours to 2 minutes
20+hrs/week
Automated per operator
Throughput Embedded · workflow redesign
€1M+ARR
With a team of 10
Rhyde · capital-constrained scale
−50%
Support costs
Throughput Embedded · AI implementation
How we work
We enter the engine room.
We don't observe from outside.
Every engagement is project-based, focused on a specific operational problem. We go in, fix it, document everything, and leave.
Principles
- 50% thinking, 50% implementing.
- We automate only what's already proven to work.
- Outcome-based. We win when you win.
- No subjectivity. Every decision is tied to a KPI.
01
You bring the problem.
No deck required. No prep needed. Tell us what's stuck. In 15 minutes we'll know if we can help.
02
We map the bottleneck.
First session is diagnostic. We ask hard questions. We challenge assumptions. We form a hypothesis based on your context, not a generic framework.
03
We work weekly, side by side.
45-minute sessions. We don't give homework and disappear. We do the work alongside you: analysis, implementation, iteration. Every week.
04
Every session ends with a next step.
Nothing is theoretical. Every session produces something actionable for the next 7 days. No open loops.
05
You own everything when we leave.
All documentation. All systems. All processes. Fully in your hands. When the problem is solved, we're done. Not when the retainer runs out.
Who we are
We've been inside
the engine room.
We're not advisors who studied operations. We're operators who have built, broken, and fixed real startups under real constraints, with real consequences.
We work with a small number of startups at a time, by design. Because the only way this works is if we're genuinely embedded. Not advising from a distance. Inside.
What we're not
- Researchers who study startups from the outside.
- Consultants who deliver a deck and invoice.
- Coaches who give advice without implementation.
Juan de Paul | Founder @ Throughput
Operational Engineer
AccentureRappi (YC)BeOnESADERhyde
Seven years operating inside high-growth startups and complex operational environments. Scaled operations at Rappi across multiple cities, led ecommerce rollouts for FMCG brands during the pandemic, built Rhyde into a €1M+ run-rate business with a team of 10, and studied an MBA at ESADE. The pattern became obvious early: most startups do not fail from lack of strategy. They fail because execution breaks under operational complexity. Throughput exists to close that gap. Every engagement is measured against one question: did the company gain operational leverage, clarity and speed, or just more ideas?
Built in real operations
Accenture
Built a foundation in structured execution, systems thinking and technology implementation across complex organizations.
Rappi (YC)
Scaled ops across 5 cities. Onboarding from 2 months to 2 weeks.
BeOn
Led ecommerce implementation projects for FMCG companies during peak pandemic disruption, exceeding first-year growth targets in six months.
ESADE
MBA. Business design and strategy applied to real operations from day one.
Rhyde
€1M+ ARR with a team of 10. Full P&L ownership, zero external capital.
AI Implementation
Automate the right things.
In the right order.
Most AI projects fail because they start with the tool, not the process. We start with your operation. What's broken, what's stable, and what would actually benefit from automation.
We work with startups and scaling companies to design, build, and deploy AI workflows that reduce cost, remove bottlenecks, and free your team to do higher-leverage work.
80%
Support interactions automated
Average across Throughput AI engagements
−50%
Support operational cost
Post-implementation client average
3 wks
To first live deployment
From initial process audit to production
01
Process mapping and automation readiness.
Before automating anything, we map what's actually happening. We identify which processes are stable enough to hand to AI and which ones need to be fixed first.
02
Custom AI workflows, not off-the-shelf chatbots.
We design and implement AI solutions specific to your operation: automated triage, intelligent routing, document processing, support deflection. Built for your stack.
03
Measurable outcomes from the first sprint.
Our clients have reduced customer support costs by 50% and automated over 80% of repetitive support interactions. We don't deploy until we can measure the before and after.
04
Your team operates it independently.
We train the people who will run the system. Full documentation, runbooks, and escalation paths. When we leave, nothing breaks.
Results
What operators say
Real engagements. Real numbers. No case studies written after the fact.
“We had six priorities and none of them were moving. After the first session, we had one. Within three weeks our onboarding time dropped by 60%. The difference wasn't strategy — it was execution clarity.”
Santiago Lean
Co-Founder &CEO, Nodica
“I received weekly mentoring from Juan de Paul in 2025. If I had to describe his service, I would say: comprehensive, helpful, knowledgeable, and professional. Juan is exceptionally well-equipped to support entrepreneurs, not only because of his expertise but also because of his experience and personal background, which I believe have given him a unique perspective on the world of startups.”
Federica Morici
Founder & CEO, Estudiantes Digitales
“Working with Juan has a unique quality you don’t see every day: he gets involved in the details as if the project were his own. He doesn’t just stick to textbook feedback or general advice; he dives into the nitty-gritty of the business, makes suggestions, tests them out, and comes back. At a critical moment, he joined a decisive conversation with a London-based fund, putting in hours that, strictly speaking, weren’t his responsibility. That kind of gesture defines who he is: someone who understands that behind a startup there are people, and that real support is measured by commitment, not by scheduled meetings.”
Pablo Menegol
Founder & CEO, Newcrux (newcrux.io)
Start here
What's the
bottleneck?
The first conversation is free. Tell us what you're dealing with. We'll tell you honestly if we can help, and how.
No retainers. No minimum commitment.
Outcome-based pricing, defined together.
You keep everything we build.
Fill out the form
Describe your situation. We read every submission.
For faster responses. Direct line.
We work with a small number of startups at a time.
If it's not a fit, we'll say so directly.